Branding
Fayfaire
Fayfaire is a brand with a goal of brining hip and fun to the children's clothing industry. Designing quality clothing and accessories that integrate the latest trends and a little bit of humor.
Logo //
Brand Brief //
Essence
Designed for people who think babies can be Hip. Edgy. Clever. Don’t sacrifice style. Make a statement.
Personality
Brand Character
Fun vs Serious
Modern vs Vintage
Simple vs Complex
Approachable vs Exclusive
Mass-Market vs Niche
Timeless vs Current
Refined vs Raw
Fayfaire sought a distinctive brand identity to shine in a competitive market, with a logo that captured their product's unique personality and flair.
Usages & Variations //
Our comprehensive branding package ensures your client's visual identity shines across every touchpoint, from digital platforms to physical materials.
Full
Alternative
Icon Only
